Target Audience?

We have discussed amongst the group that we have 3 different types of age group we would want to aim our film at, it either:

>15 and under

>15 – 26

>26+

These age groups are among our selection as there is not much difference between the actual ages but there are major differences in the dynamics of them surrounding our target audience.

15 and under

This will be a tricky group to target as it will shape the scariness and rating of our film as it can not be too graphic or scary. If we did go to 15 and under we could get a smaller response in the audience size however due to the young age and difficulties of paying and getting to the cinema. This group would have its positives though how easily we could scare them, as they would believe it more and have a less sustainable grip on things.

15 – 26

I believe this would be our strongest target audience as it falls in our age category and will therefore be in the same mind frame and be aware of the same things and ideas in a sense. This group will also have a high cinema attendance percentage due to own supply of transport and work, bringing in income and funds to see the movies. Also with this age group it’s easier to scare them than adults as they would have seen fewer movies and will be more vulnerable, also an outing at the cinema is what age group between this range would be doing rather regularly. This age group also have a lot of age’s in-between which would watch the type of movie we will try to create.

26+

This would also be a strong age group to target as they attend the cinema a lot and can always watch 18 rated movies, so there is no limit in the goriness or scariness of the movie which would be a plus, instead of having to worry about disturbing scenes which would affect younger teenagers. This target audience could have a flaw though which could be that it would be harder to create a film which interests this older age group, certainly if people younger than them are going to be starring in it, it would make more sense to have the actors starring in it around the same age as the target audience.

We discussed that we would send out a questionnaire and have more of a discussion on what our target audience will be and then base our trailer around that audience.